Company Overview:
Dara is a leading Hardware and solution provider in Jordan established in 2002, The Company has been promoted to provide total IT solutions under one roof with wide range of products (HP, Dell, Toshiba, Acer, Microsoft, Symantec, KasperSky, Linksys, Intel … etc), It possesses not only the latest technology but also the most knowledgeable and experience hands to offer most IT solutions.

Mission Statement:
At Dara, we are focused on being the leading regional provider of business technology solutions through customer and resellers satisfaction. We will achieve this by fostering a culture based on high ethics and teamwork.

• Enable efficient reach for our suppliers to all emerging and high growth markets
• Deliver the best service in the industry to our customers through automation value added services and expert staff
• Provide the best work environment and best training to our staff and partners.
• To achieve all our goals while maintaining the highest levels of integrity

Company Strategy:

• Dara looking to be recognized as the best company to deliver technology and technological services to Emerging markets.
• To be recognized as the innovative company that creates the best profit opportunities for its partners and delivers the best returns.

Sales Channels:
Sub Distributions, Corporate (Small & Mid Business), Academic, Government, Telecos, Banks, Retail